My manifesto

Truth

• Honesty and sincerity are the hard currency of cooperation.

• I don't play corporate political games.

• I object to the use of deceptive patterns against customers.

Clarity

• The world is complicated. There is no need to complicate it any further.

• I respect the time of the people I write to. A clear message will make their lives easier.

• I promote content without hidden meanings.

People

• I am responsible for my work. For the words I put out into the world. For the effect they have on people.

• I feel responsible for the people I work with.

• I feel responsible for how future generations of designers will work.

• I share my knowledge and work pro publico bono .