Designing content for human beings
Need a UX perspective, but you don't create content for apps? You're in the right place!
In two days, you will learn everything you need to know to tailor your writing to human needs and emotions.
1
What's on the agenda?
Practice and theory cover topics that will help you write effectively while dealing with operational challenges.
We will go through:
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The basics of successful interpersonal communication
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Plain language
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The language of benefits
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Designing content without barriers (inclusive and accessible)
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Voice and tone in communication
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Researching the language to write accurately
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Testing language quality using heuristics
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Content audits
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Creating a style guide
2
What you get after two days
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Human-centric approach is the way forward for you
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You create microcopy using the best UX practices
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Your writing is plain and clear
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At the right moment, and depending on the user need, you're able to focus on product features or value
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Brand voice guides in all content types
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Your writing matches readers' emotions
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You know where and how to check if your content is effective
3
Who is this training for?
Zapraszam zespoły, które projektują interfejsy lub mają solidną wiedzę o komunikacji międzyludzkiej. Nie ma ograniczeń, szczególnie dobrze powinny odnaleźć się dziedziny:
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UX / UI design
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Technical writing / technical communications
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Copwyriting
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Web writing
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Front-end development
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Biuro prostego języka
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Customer support / customer success
Let's get to the details
Contact, date, and off we go!