Content and I are one
I live content 24/7. At work and after hours! And I've been doing that for over 24 years.
In my career, I have gone through many dimensions of design and content creation. Details of my professional path (and even more) are perfectly shown on LinkedIn: https://www.linkedin.com/in/waleksander
I have built and developed my experience in the area of designing digital products and services. I have worked in the enterprise world, large and medium-sized enterprises and startups. Wherever I appear, language becomes a business asset 100%. In my approach, effective communication is a pillar of success. Invariably and for years.
Strategy and operations
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Together with stakeholders or based on briefs, I determine what content to use to support the business and its goals.
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I develop the rules and nature of brand communication – voice and tone.
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I take a bird's-eye view of the entire system and ensure consistent end-to-end communication. I also consider user experience principles to ensure that words work effectively for the appropriate audiences.
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I determine how the text will play together with other areas of the product.
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I develop text patterns useful in the design and implementation process.
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I can support the team so that the correct content appears in the mockup.
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I help ensure that content works effectively across markets. I support product localization through coding, content strategy, and writing content that is easy to translate.
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I prepare templates and a content model so that they are presented consistently and are easy to create (according to established rules, e.g., in a CMS).
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I discuss and explain the pros and cons of various solutions from a communication perspective.
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I train and support writers and designers. I introduce them to the principles of good microcopy, UX writing and content design.
Content design and UX writing
I create content that users appreciate.
I have supported a wide variety of industries, including:
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banking,
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medical services and health management,
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data analytics,
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network monitoring,
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application performance analysis (APM),
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e-commerce and marketing automation.
This allowed me to delve into the secrets of creating software such as:
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SaaS and mobile applications,
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desktop applications and web applications,
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server-side and virtualization,
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command line interface (CLI).
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I promote content-first work. My tools, perspective, and workshop techniques change the way project teams function.
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Quick prototypes help me illustrate my ideas.
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I am comfortable with design tools (I teach Figma).
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I produce good content for websites (copywriting without dirty tricks).
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I write helpful technical documentation – manuals, help guides, instructions, use cases, etc.
I also had the opportunity to be a mentor (Tech Leaders, Global Service Jam) or a team member in city-related projects (new residents in Gdynia, senior education, city libraries, Global Service Jam).
The team and I
I am an experienced leader:
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I led the content design team.
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I animated a community of creators in an organization of tens of thousands of people.
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I worked as an individual contributor, leading the development of the content design strategy and discipline in the company.
Active mentoring, motivation, and spiritual support are the foundation of my leadership. I focus on trust and healthy relationships without hierarchical pomposity. That is why openness, words of appreciation, and frequent feedback based on facts are the features that my coworkers appreciate.
I can work autonomously, setting goals and priorities, adapting to project requirements.
Working in a small or large group is no problem for me. I get along with different specializations, e.g., design, product management, or development. At the same time, I know that multidisciplinary teams drive the work on products. That is why in each project I focus on cooperation and teamwork, and even on creating connections between silos.